![]() ![]() “Absolutely, we’ll talk about pricing, but let’s talk about how we can bring value to you first.” Sometimes, they just want to see how low you can drop the price while other times they truly have budget constraints. Either way, this will help you get more information on why the customer is asking for a discount. You can ask this if you’re not sure where the discount request is coming from – especially if you’ve already talked a bit about their budget or the price range they had in mind. “Could you give me some background on this request?” If the customer says yes, then you know you can seal the deal if you provide the discount. ![]() Usually, you’ll be further along the sales process. You can ask this question to explore whether the customer is really interested in buying and only has hesitation about the price. If they ask for an exorbitant amount, you might suspect they haven’t fully understood the value of your services and you may need to educate them a bit more. You'll be able to get a glimpse of what your potential customer is thinking. This question is useful to ask if you think you might lose a deal with a potential customer. Sometimes, you can use more than one sample reply to drive a conversation. Stand your ground without getting defensive or forceful, even if the customer insists.ġ0 sample replies to customers asking for discountĪs we said, which reply you’ll choose depends on many factors. Say you’re sorry, but that the price you offered them is the best value package. If you absolutely have to reply negatively to the customer’s request for a discount, do so politely. For example, if you decide to give the discount, you can say it’s only valid until the next day to encourage them to sign. A good way to approach a discount request – if your prospect is well into the sales process – is to use it as a way to seal the deal faster. If you feel you should give the discount, you may even need to prepare a business case for your manager explaining why. When unsure, ask someone higher up whether they’d authorize the discount in each case. Your company may have a standard way of handling discounts (e.g. ![]() Also, you could try other reciprocal requests like asking for referrals, interviews, or joint events. Package deals or annual purchases are a popular move to offer discounted prices. Think about what form your discount will take.accepting a high discount may seem like you’re overpriced, to begin with) giving discounts to enterprise customers may help you keep their business in the long run) The value of the customer account (e.g.The customer’s buying patterns (if you know them well enough).The customer’s financial health (if the customer just got funding, you may have a good long-term deal in your hands).It all depends on your company’s policy as well as the business upside. As we mentioned, giving in may sometimes be good for business. Conversely, if this request comes from a prospect, you may need to explore whether pricing is their true objection to buying. For example, if you receive this request from an existing customer, it may be because they don’t feel they’re getting their money’s worth for your product or service. Depending on where the customer is in your sales process, your approach to this request may be different. 6 tips to respond to customers asking for discounts ![]() But first, a few tips on crafting your response. That’s why you need to be methodical about your reply and prepare to have a meaningful conversation with the customer or prospect.To help you navigate these discussions, you can use our 10 effective sample replies and our sample email reply to a customer asking for a discount. This means that people are more willing to purchase if it’s a good deal for them – and that’s true in B2B, too.But, how you answer will depend on many factors, including who’s asking, the size of the discount, and the reason they’re asking. Your response will determine how your working relationship will continue: will you keep their business or will they churn? Will you risk eroding your profit margins or keep your products at the price they’re supposed to be?Though discounts should be given sparingly, sometimes, they may be good for business: 80 percent of consumers feel encouraged to make a first-time purchase with a brand that is new to them if they find an offer or discount. Customers may occasionally ask for a discount for your products or services. ![]()
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